BrandYourself

BrandYourself

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Photo taken from: http://brandyourself.com/reportcard

In this assignment I was required to create a BrandYourself profile for myself. With creating this profile I was able to sort through all of the search results that came up from my name and decide which ones were me, which ones weren’t, and which ones were positive or negative. My report card as you can see from the image above isn’t too great. A good chunk of the sites that came up in the search were not any of mine. I also had one negative site come up in the search that wasn’t mine. To improve my results I submitted a high quality profile or personal website, I published a BrandYourself profile, and I got my search score. I was really surprised to see how many websites that came up in the search had information about me that I didn’t know existed. Most of those were about my pole vault and gymnastics careers. It was really weird finding a website that had information about gymnastics meet results I took part in back in my elementary and middle school days (as far back as 2005). I don’t have very many personal websites or profiles out there so I think that once I increase my internet presence my report card grade will get better.

I think that this site could be really useful. It was cool to know how many sites were out there under my search name. It was interesting to know too that there was a negative site that came up in my search. This can be super useful when getting into the professional industry because if there are companies searching you on the internet it is important to know what will pop up. I was also recommended to upload a profile to both my twitter account and my BrandYourself account. What I realized was that it would actually benefit me to make sure all of my profile pictures and profile information are consistent or similar. If someone searches me it should be easy to see which of the sites from the search are actually mine and it makes it easier if there is correlation. This seems even more important to me now that I know there were negative searches that came up, I don’t want to get mixed up with that search result.

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InDesign

InDesign

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Happy Holidays photo taken from: https://blog.colettehq.com/news/happy-holidays

I used InDesign for this assignment to create a holiday post card. This program I found a lot easier to work with than photo shop. It was easier for me in this program to drop photos and create images and designs myself like I did on the back side of the postcard. I found this program pretty user friendly which I liked a lot for myself. I think it would be super easy for others to pick up the program and get the hang of using it. The only problem I had with the program was the exporting part. I had set my dimensions to a 5×7 like a post card and when I went to export it as a JPEG it was creating a super tiny image. I had tried to start over and do it again because I thought it was just a set up problem like I entered the dimensions wrong but I found that trying again it did the same thing. I tried exporting it in different formats but I ran into the same problem every time.

I think this program is super useful. In the near future when I have to start thinking about and creating business cards I can see myself using this program to do so. I’m sure that there are websites and other programs out there that do the same thing but I liked that I could create it absolutely from scratch instead of working with a template. I could create this exactly the way I wanted to much like I could do with a business card.

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SEM, SEO

SEO/SEM

Key Terms for my Blog

  •  Marketing (550,000 monthly searches)      
  • Media (368,000 monthly searches)      
  • Blog (1,220,000 monthly searches)      
  • Advertising (135,000 monthly searches)     
  • Media technology (1,600 monthly searches)     

Alternative Terms

  • Internet Marketing (55,450 monthly searches)    
  • Social Media (487,790 monthly searches)    
  • Create A Blog (106,100 monthly searches)    
  • Online Advertising (32,370 monthly searches)    
  • Marketing Social (84,300 monthly searches)   

My blog allows me to use marketing and advertising media technology in which I connect to social media to promote myself, my knowledge, and my skill sets.

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Photo taken as a screen shot using Google AdWords

The purpose of this blog post is to showcase my knowledge in the use of Google AdWords as it corresponds with SEO and SEM. I think that the use of this program is extremely helpful and beneficial when dealing with online marketing and advertising. By using Google Adwords you can see what keywords people are searching and how many of them are searching. By choosing specific keywords, a company could increase sales and awareness of themselves or their products.

I liked this assignment because I thought it was interesting to see what people were searching and what words were most searched. I don’t know if at the moment the program is useful to me as I am not trying to promote anything but I can see the importance of knowing Google AdWords in the future business world. I liked that I could enter a word and find other words that were related to in search, which extremely beneficial. If you know one word people are searching, you can find out many more related ones.

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photoshop

Photoshop

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(Before)                                                     (After)

  • Photo taken by Olivia Kitz

For this photoshop project I edited a photo of my dog Zoey. My sister had sent this picture to me a while back through Snapchat. As you can see from the first unedited picture there is the Snapchat timer in the top right corner. I find this extremely annoying. There are always times when someone sends me a picture that I think is super cute or super funny through Snapchat but I never want to post them because of the number in the top corner. I’ve tried to crop them out of some pictures and sometimes it works but then sometimes the main subject of the photo takes up too much of the screen and I would have to crop out part of the picture and it would be ruined. I saw this photoshop project as a perfect opportunity to edit the timer out of this photo as I have always wanted to. I also decided to add a black and white filter to it because I have kept a photo album of my dog in all black and white pictures so it was perfect. Now I have an excuse to  get this printed.

I thought this assignment was particularly difficult. I had originally planned to use a different picture of Zoey and I was just going to add a tennis ball to the ground in front of her. After countless trials and trashing of attempts I decided that I just couldn’t get the picture to look the way I wanted it to. This was my first time using photoshop so I don’t know if I was just using it wrong and that’s why the edit was turning out bad, but I know that I will most likely continue to practice using photoshop. I’m bound to get the hang of it eventually. I am glad however that I turned to this photo and edit because it is extremely useful. I don’t find too often that there a photos I want to add or delete objects from so this I can actually put to use countless times, whether it be for more photos my sister sends me of my puppy or pictures of my friends and I.

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Nameplate

Nameplate

I’m posting this to explain my latest assignment in which I had to create a nameplate for myself. I chose to use the website flavors.me to create my own about me page. I included a photo of myself, inserted a picture to use as a background, provided links to my social media pages, and wrote a brief about me paragraph.

I found that I had a slightly hard time trying to identify and describe myself as a professional. I know what qualities I possessed but I had a hard time trying to correlate them into a professional bio. On the other hand, in a weird way I really enjoyed messing around with different backgrounds. I like that I could choose a background I liked and that I thought suited me. I did have to mess around with it quite a bit though so that it wouldn’t be too difficult to read my bio on top.

Background photo found from: http://inspiringprint.blogspot.com/2012/07/couple-of-typography-tips.html

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Careers

Careers in Technology

This assignment was for me to search for companies who were looking to fill jobs that involved technology. I used the website indeed.com and searched for jobs within the marketing realm that required some use of technology and software. I had to find jobs that I could actually see myself taking on in the future, whether it be straight out of college or 5-10 years down the road. The jobs that I found ranged from managing social media aspects of one company, to being a senior product marketing specialist in another. The five jobs that I chose though all required the use of some form of technology whether it was working with social media, using an ERP software system, or using a computer and various computer programs to track product trends, or create search engine optimization.

It is important to learn the technologies within these jobs because they allow for an easier way to reach target markets. Social media is super important these days in staying connected with other people and other organizations or companies. Being knowledgeable in the use of social media will allow for companies to expand to broader markets and reach more people. One of the jobs that I found had required knowledge and use of Search Engine Optimization. This is super important because companies need to be easily searched on the internet, with the growing use of technology, most people find products their interested in on the internet. Another job I found was looking for a media specialist, in which they would create media campaigns and promote their products through media. In this it is important to know technologies within the social media realm, but also in forms such as TV. It would be useful then to know how to use programs such as final cut pro to make TV campaigns.

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Image found from: http://jobs.cullgroup.com/apply/job_20150821134031_SIGGKI6GFFOY2QBZ/Marketing-­‐StrategistAccount-­‐Executive?source=INDE

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Uncategorized

Video Assignment

beggars cant be choosers snapshots

The purpose of this post is to show the skills I have learned in using final cut pro in which I have used to create my own short film. Some of the skill sets I learned within this program include importing content, altering content by adding and removing sound, blending different video clips with the use of transitions, entering text to the video, and exporting the video in the correct format.

This video was originally made to be about the life of my dog Zoey. With uploading the video content to my laptop came problems. Because of these problems, my video turned into footage about my dog begging for and ultimately receiving a treat. That then led to the name of my video: Beggars can’t be choosers. To keep the direction of my short video I created a story board to stick by and make my video accordingly.

Besides the fact that I lost most of the footage I shot, I think the most challenging part of this assignment was rearranging the footage I shot to create a decently flowing video. Cutting clips and repositioning I admittedly thought was fun even though I ran into a few instances where things didn’t go my way and I had to spend many minutes fixing and rearranging one measly video clip. I was fortunate enough however to complete the assignment fairly easily and quickly. I actually enjoyed using Final Cut Pro.

Song: “You got a friend in me” by Randy Newman

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