Social Media, Uncategorized

Social Media

INSTAGRAM

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Photo taken as a screenshot from: Brown, J. (2015, October 1). Instagram Hits 400M users, Beats Twitter. Retrieved November 24, 2015, from https://www.quora.com/How-many-users-does-Instagram-have

Just a little background information

Instagram was co-founded by Kevin Systrom. It originated out of California and started out as a private company. In just a year and a half, Instagram managed to attract 30 million users. Mark Zuckerburg later offered Systrom $1 billion to buy Instagram, in that included $300 million in cash and the rest in Facebook stock.

How Do I Use Instagram?

Instagram is an application in which you can take photos, add filters, write a fairly short caption, and share them to your profile for all of your followers to see. I use Instagram as strictly a personal outlet. My profile is just for my use only, I just post photos to share to my followers what I am up to, things that I have done, and things that I like. I also use it to follow friends, celebrities, and bloggers that capture my interest.

How Do I See Others Use Instagram?

Instagram, however, is increasingly becoming an assist for companies and brands to reach more visitors. Instagram is being further implemented in a growing number of companies. Depending on the target market, Instagram is a good way to get word out about their product or brand in a fun easy way that reaches a huge amount of people. I also see that there are an increasing amount of bloggers who post to Instagram as an easy way to reach more followers.

What Do I Think is Most Beneficial and Most Detrimental?

I think that the most beneficial thing about Instagram is how easy it is to use. It is a super fast and pain free way to share to followers what you are doing and what you are interested in. I don’t find this as crucial for me as it is for companies and brands. With a user volume of over 400 Million, there is a huge possibility to reach a very large number of people. What I see as the most detrimental is that there isn’t a clear easy way to share other people’s photos or profiles. There is no easy “retweet” option like there is with Twitter. With this there becomes the problem of how can the word about our profile or post be spread to other users or even other medias?

How Have I seen Instagram Change?

I have seen Instagram change in multiple different ways. Of course with being a technology based social media, there is always going to be changing and updating and altering, it is just a way to keep up with society and the latest trends. What I have noticed recently though is the increase in promoted ads, photos/videos, and profiles. I never used to see this but now at least a few times a day when I am scrolling through my newsfeed I notice multiple ads from companies or brands trying to promote their products.

Facts and outside information found from:

Brown, J. (2015, October 1). Instagram Hits 400M users, Beats Twitter. Retrieved November 24, 2015, from https://www.quora.com/How-many-users-does-Instagram-have

Costill, A. (2014). 30 Things You Absolutely Need to Know About Instagram. Search Engine Journal. Retrieved November 24, 2015, from http://www.searchenginejournal.com/30-things-absolutely-need-know-instagram/85991/

Lux, K. (2011). What is Instagram and Why Is It So Popular? School of Information Studies Syracuse University. Retrieved November 24, 2015, from http://infospace.ischool.syr.edu/2011/12/15/what-is-instagram-and-why-is-it-so-popular/

Swisher, K. (2013, May 6). The Money Shot. Retrieved November 24, 2015, from http://www.vanityfair.com/news/business/2013/06/kara-swisher-instagram

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Social Media Management, Uncategorized

Social Media Management

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Screenshot, Alex Kitz, Tweetdeck, November 10,2015

For this assignment I used Tweetdeck to schedule twitter posts to my profile. I like this website a lot. You can create separate personalized columns for updates you want to receive. You can choose what hashtags or people you specifically want to receive updates from and they will be separated into their own column away from all of the other clutter received from your newsfeed. The coolest feature to me is that you can schedule tweets ahead of time that way you don’t have to be on twitter the exact moment you want to create and post an update. Most of the time the things I post on my twitter are completely spontaneous and I feel like that is the way it is for most people, although there are specific people and pages that can utilize this feature.

If one were to run the twitter page for a business this website would be a really great one to utilize. If there are promotions you want to get out to people through this media outlet, you can schedule a tweet ahead of when you want it to post to your page. This is beneficial because you aren’t required to be on twitter at that moment of the post. If for some reason there is a critical time that you must post for this, say a sale or a release of information, this is the perfect way to get the message out there timely.

I really liked using Tweetdeck, I thought it was super easy to use and it has many beneficial features. I will definitely be using this website in the future.

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